A Technical Sales & Marketing Company

Driving manufacturing productivity and quality through strategic sales and marketing, serving the Midwest since 1987

Why Factory Link?

We are a technical sales and marketing company who sells through The Industrial Supply Channel with a primary sales focus on the manufacturing enduser.

Our Sales Strategy goal is targeted toward the enduser to solve problems and provide solutions to increase their productivity and product quality. 

We have experts in a range of industries including:

Aerospace & Defense

Energy

Medical

Appliances

Firearms

RV / Marine & Trailer

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Our mission is to simply be the best professional sales organization to do business with. We will achieve this by exceeding all expectations as measured by our clients, distributor partners and the manufacturers we proudly represent.

clients

Trust is the foundation of great service

The FactoryLink Team is committed to working hard every day in the metalworking marketplace as a partner who adds value, is friendly, helpful and is easy to do business with every day and every time. If you have ideas, comments or suggestions that can improve our value to you please don't hesitate to contact us.

Our Values
✓ Trust ✓ Expertise
✓ Accuracy ✓ Experience
✓ Confidentiality ✓ Professional
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FactoryLink Territories

Reach out to us based on your territory

FactoryLink News & Resources

By Keith Brown March 20, 2026
Experienced operators know machining instability rarely starts at the cutting edge. It starts in the sump. Foam creeping into high-pressure lines. Heat building at the tool interface. Bacteria breaking down fluid integrity. Corrosion forming where it shouldn’t. When coolant chemistry falls out of balance, performance doesn’t collapse all at once — it slowly drifts. Tool life shortens. Surface finish changes. Operators compensate. Downtime increases. Cooling lubricants must simultaneously remove heat, provide boundary and extreme-pressure lubrication, flush chips, resist microbiological growth, prevent corrosion, control foam, and remain stable in both hard and soft water conditions. Cadillac Oil’s Microcool line is engineered to maintain that balance across materials, duty levels, and machine conditions. The Three Microcool Technologies Synthetic: - High thermal and oxidation stability - Rapid heat dissipation - Oil-rejecting, clean-running chemistry - Low misting and reduced smoke - Enhanced wetting agents for reduced carry-out - Transparent formulation for operator visibility Semi-Synthetic: - Balanced extreme pressure and boundary lubrication - Strong detergency and surface finish capability - Defoaming performance for low and high pressure systems - Extended sump life with microbiological protection - Stable in varying water hardness Soluble Oil: - Premium base oils with advanced emulsion packages - High lubricity for demanding applications - Bio-resistant components for sump longevity - Excellent corrosion protection - Stable emulsions in hard and soft water Why the Chemistry Matters Modern CNC systems operate at higher spindle speeds, feed rates, and often high-pressure coolant delivery. Coolant must maintain film strength under load, prevent thermal shock, control aeration, resist microbial breakdown, and maintain emulsion stability across water conditions. If any of those fail, the result is reduced tool life, inconsistent finishes, and reactive maintenance. Microcool fluids are formulated to maintain stability under those variables across extended production cycles. Industry Applications Automotive Manufacturing – Controls heat and foam under aggressive feeds and continuous production. Aerospace – Supports heat management and corrosion protection for tight-tolerance alloys. General & Heavy Industry – Maintains stability across mixed substrates and variable water quality. The Result With Microcool: - Tool life extends under load - Surface finishes remain consistent - Sump life increases - Waste streams decrease - Machines run cleaner Cutting tools remove material. Coolant chemistry protects the process.  Learn How Cadillac Oil Co. can optimise your machining
By Keith Brown March 13, 2026
And Why Other Industries Follow the Same Path
By Keith Brown March 6, 2026
Walk through any shop and you’ll hear a lot about tolerances, feeds, speeds, and tool life. You won’t always hear people talk about surface roughness — at least not until something fails. A seal leaks. A coating flakes. A bearing runs hot. A part that 'looked fine' doesn’t perform. Surface finish isn’t cosmetic. It controls friction, wear, lubrication retention, adhesion, and ultimately whether a component survives in the real world. Why Roughness Testing Matters Surface texture directly impacts: • Performance & Functionality – Proper sealing, lubrication retention, and part interaction. • Durability – Reduced wear, corrosion, and friction-related failures. • Quality Control – Early detection of process variation before scrap piles up. • Adhesion – Reliable bonding of coatings, paint, or plating. Improper roughness doesn’t always look dramatic. Sometimes it’s only a few microinches off. But those few microinches can determine whether a part runs for 10 years — or 10 hours. The Human Side of Surface Finish Every machinist has experienced this moment: You hit the print. The dimensions check out. The part looks clean. Then QC runs a roughness test — and it misses spec. Surface texture isn’t something you can judge by eye. Even experienced machinists can’t 'see' 0.01µin variation. That’s why reliable measurement tools matter. Not to police production — but to protect it. Engineering the Solution The INSIZE ISR-C002 Roughness Tester was built for real manufacturing environments — not lab-only inspection rooms. What It Delivers: • 21 Roughness Parameters (Ra, Rz, Rq, Rmax, etc.) • 0.01µin Resolution • Portable handheld design with 2.56-inch display • Bluetooth & USB output for traceability and SPC • Memory for approximately 100 results Measure immediately. Adjust immediately. Prevent problems immediately. The Result When roughness testing becomes routine: • Scrap decreases. • Rework drops. • Coating failures decline. • Warranty risk shrinks. • Confidence increases across the production chain. Surface finish stops being a guessing game. It becomes controlled. Learn how we can help your shop get a better surface finish
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FactoryLink Principals

Manufacturers We Proudly Represent